I found recent social advertising campaign in Auckland. It is aimed at the pedestrians of Auckland and warn them of the road accidents that happened in the past.

The Campaign name was Don’t Step into the Danger. The adverts were placed in the roads and could be easily seen. The images included sharps, snakes and other type of dangers that people are afraid of most. It is very good example of guerilla advertising. For photos please proceed to….

Credentials go to:

Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Illustrator: Marc Spijkerbosch
Art Directors: Amy Cattanach, Basil Christensen
Copywriters: Charlotte Henry, Damon O’Leary

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