Since the time I read about advertising and I understood clearly what advertising is all about. I realised the difference between Weak and Strong Schools of Advertising. However today’s topic is not about those theories, it is about how advertising become a tool for government propaganda. British government started a campaign in Pakistan to prevent youth people in Pakistan from turning into extremists and hating Britain. 

There were many articles already written about this, so i will not stop too much on details. You may read it from here. What really surprised me is that a government makes an ad campaign in other country to promote itself. Before I used to hear about propaganda and PR articles. I even heard that the US has about 28,000 agents who supply the world press with articles about how the US is a wonderful country. But the open advertising campaign is a new concept for me. Maybe you know more about it.

So, I would like to hear your point of view. Which is more effective open advertising in other country or hidden propaganda?

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