Right moment! Right Time! Right Place! and Right People! 

This is all what we try to achieve. There were two great days that happened in London last week. It was 18 years ago last time that day happened in London. I am talking about snow! It was snowing and i need to except that it was heavy snowing. I have seen how people were happy playing snowballs, skating, getting their snowboards. At the same time people realised how cold it could be outside. So crisis.org.uk have made 30 outdoor hand made advertising, in order to attract people to the problems of the homeless people. I think it was great guerrilla advertising. It was right time (snow), right place and right people. Well done campaign by crisis.org.uk.

Here is one of the cardboard photos somewhere in the City of London.

Update*

I am adding credits of the campaign and one more photo.

Advertising Agency: Rapp, UK
Creative Director: Chad Warner
Art Director: Jon Owens
Copywriter: Rob Prangle
Released: February 2009

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