I have noticed a new ads by T-mobile on the London buses. First it was odd and I couldn’t understand why, then I realised why it seemed odd. There were two drivers, but only one real. The other is the outdoor ad.

I like the idea and I found that it was done by Saatchi & Saatchi. Maybe the idea is not very creative or outstanding, but I am young guy in adman, so I was inspired. The tag line of the ad is: 

See double. Top up £10 and get £10 free this weekend

Credits go to: 

Advertising Agency: Saatchi & Saatchi, London, UK
Creative Directors: Paul Silburn, Kate Stanners
Art Director: Pablo Videla
Copywriter: Howard Green
Photographer: Dave Rowland
Producer: Rob McLean
Timographer: Tim Quest
Released: February 2009

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