I love simplicity in the ads. I have found very interesting print ads for “Rios Illustration Studio”. They were made by Artplan Brazilian ad agency.  I could only say bravo to the advertising agency.  But I was surprised when I couldn’t find official website of Rios Illustration Studio on the Internet by searching their name. Instead I found a lot of blogs and sites related to advertising or design. Even it is a print ad, they should have considered that after seeing these ads, the customer will not always remember the site name, so they will search on internet by keywords: Rios illustration studio. So, before starting any campaign, company should do great job in SEO area, otherwise the whole campaign will be useless. The other surprising part is the illustrations are done by the client itself. The print ad campaign was “We put anything on paper”, but you forgot to put your name on internet. 

The credits go to:

Advertising Agency: Artplan,  Brazil
Creative Director: Roberto Vilhena
Art Directors: Bernardo Romero, Maite Albuquerque
Copywriter: Ricardo Dolla
Illustrator: Otavio Rios
Other additional credits: Marcello Pereira, Aderi, Pepe, Barbie

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