Change. How important is it? Companies think change is something positive. Some of them determine all the consequences and some of them don’t. Last year we have seen some companies changing their corporate image. I am talking about physical appearance not image of perceptions. However, as I said earlier it is all about consequences. Companies try to image to reflect current status, perceptions and values. This year’s first major change is Sprite. They have a new logo, maybe they are inspired by Pepsi, who changed its logo last year. I am sure that current financial crisis will force many companies to redefine their values and image and consequently change their physical image. Let’s see and wait what will happen. The changed and old logos of the Sprite are….presented here. 

2006

New logo

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