This is my first post about the BTL. I found it very interesting and appealing. It is from Portugal and by McCann Erickson, where I have been last summer and enjoyed the culture and people. As it says that there are problems of the cancer and particularly breast cancer. So following campaign was developed. The colours are chosen wisely, because their target market are women so the colour is pink. The concept of the balls is also great as they are as soft as breast but has some stone inside that makes it feel differently. To read the brief and the solution press the picture.

The tag line:

You don’t see the breast cancer. You feel it.  Do the self exam.

The credits:

Advertising Agency: McCann Erickson Portugal
Chief Creative Officer: Pedro Pina
Executive Creative Director: João Taveira
Copywriter: Emerson Braga
Art Directors: André Lopes, Rita Andrade
Account Supervisor: Sônia Correia
Producer: Rui Paz
Released: February 2009

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