I keep saying that guerrilla advertising is the best when you have a limited budget especially current days. So, Faller also had limited budget and ordered this creative. However, for me it is still unclear who are their target market. From the brief you can understand where they placed the ads, but are those people their customers?

The tag line:

We build a miniature world.

Credits:

Advertising Agency: McCann Erickson, Düsseldorf, Germany
Executive Creative Director: Armin Dorbert
Art Director: Simon Hattrup
Copywriter: Matthias Hardt
Released: October 2008

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