Here some more examples of Guerrilla marketing. I guess the reason why many companies employ guerrilla marketing is because of its uniqueness and impact. Maybe the other reason could be the costs. Advertising and the corporate world have some problems in this economy, I guess this will be a reason for the guerrilla marketing boost. 

The credits go to the:

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Director: Stefaan Leendertse
Copywriter: Carsten Van Berkel
Account Directors: Patrick Clymans, Philippe De Cleen

If you can’t read the brief here is the text:

Brief:
Communicate the strength of Scottex kitchen paper towels to restaurant owners.

Solution:
We created a mailing made from real Scottex kitchen paper towels. These mailings were posted ‘as is’, without an envelope, and sent to restaurants all over Belgium. After a successful series within Belgium (see result) we decided to take things a step further… literally. So we used our agency in New York and a befriended agency in Tokyo. The agencies then sent out a new series of mailings to Belgian restaurants.

Results:
A big hand for the Belgian and world’s postal services! All the mailings we first sent out to test the concept in Belgium arrived without any damage. Same went for almost all the mailings we sent in the second round (from NY, Tokyo and Ushuaia). We called all the restaurants to check if and how the mailing was received. 98% of all the mailings reached the restaurants in a perfect state and was considered super original and convincing. Even the series posted from Ushuaia, the world’s most southern city, made it all the way to Belgium.

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