Continuing the yesterdays optical elaboration concept, today I found very interesting adverts for dermatology centre. However, now elaboration is with feelings consumers have when they have pimple. It is very strange feeling that one tiny pimple stands out from all of your face. The target market are clear from prints young men and women at ages of 18-30. However, the tag line is not that strong enough, I guess copywriter should have worked a bit harder, but I don’t know because I haven’t seen the brief.  The tag line:

We know what a pimple can do to you.

And credits for this creative go to:

Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio
Copywriter: Renata Florio
Art Directors: Alexandre Magre, Daniel Lemos
Photographer: Manolo Moran
Illustrator: 24/7
Art Buyer: Carolina Galastri
Account Supervisor: Maristela P. Correa
Advertiser’s Supervisor: Meire Gonzaga
Producer: Nereu Marinho

The prints are:

Girl 1

The Guy

The Girl 2

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