Very good prints from Magistral and Grey. From the prints it is clear that target markets are women (all ages) and men (usually singles 25-35). Very good elaboration with invisible glasses, small picture of the product and funny faces of the models. It took me a minute to understand the meaning of the print, after seeing the product and thinking about those funny faces, I realized that they are invisible glasses. 

The tag line was:

Beautifully clean glasses. Magistral Dishwasher

Great work by Grey. So credits go to:

Advertising Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Diego Rubio, Coco Olivera
Copywriter: Federico Ientilezza
Art Director: Federico Fernández
Photographer: John Parker
Retauchers: Clive Biley, Pablo Romanos

The actual prints are:

Man

Girl

and final one is Lady

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.