Great example of the social advertising. First time I saw it I was really touched. I usually don’t pay attention to the labels and tag lines, but when I read them. It was great. Good touch point and very persuasive. This social print was done in Mexico and I guess it is very crucial issue there. I guess they need to electric gases and use lights instead of matches. 

So the tag line:

72,000 children were seriously burnt in Mexico last year. Don’t leave matches around children

By the way target are parents who have a child or children under the age of 7-10. If you noticed they used the numbers in the tag line, which is a very persuasive for consumers.

The guys who did this are:

Advertising Agency: Young And Rubicam, Mexico
Creative Directors: Carl Jones, Adrian Brizuela, Ramiro Plascencia
Art Directors: Arlette Farah, Mario Aguilar, Carl Jones
Photographer: Paolo Gori
Copywriter: Lilianzur Fuentes
Agency Producer: Ivonne Cortes

The actual prints are:

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