Author Archive

Guerrilla: P&G (Pantene)

Following guerrilla type marketing/advertising is from P&G Malaysia. I like the concept, but for me it seems that the association between strong hair and string is a bit off the topic. But I don’t know the culture of the Malaysian people, so maybe there it is a good example. Considering that this campaign was mainly [...]

Print: Michou y Mau Foundation (Burnt Child)

Great example of the social advertising. First time I saw it I was really touched. I usually don’t pay attention to the labels and tag lines, but when I read them. It was great. Good touch point and very persuasive. This social print was done in Mexico and I guess it is very crucial issue [...]

Print: Sundown Solar Protection (Sun affect Sob o Sol)

Have you every wondered how cool the-21st-century ad will look like? Then this advertising DDB Brazil the right example. The print has guerrilla affect and it is great insert. The target market are women who love sun, but also care about their skin and women who enjoy Brazilian beaches.  I like the concept, but…. It [...]

Print: Derma Master (Pimple)

Continuing the yesterdays optical elaboration concept, today I found very interesting adverts for dermatology centre. However, now elaboration is with feelings consumers have when they have pimple. It is very strange feeling that one tiny pimple stands out from all of your face. The target market are clear from prints young men and women at [...]

Print: Magistral Dishwasher

Very good prints from Magistral and Grey. From the prints it is clear that target markets are women (all ages) and men (usually singles 25-35). Very good elaboration with invisible glasses, small picture of the product and funny faces of the models. It took me a minute to understand the meaning of the print, after seeing the [...]

Back to real life and work.

It has been long since I have posted my plans for this blog. I have successfully finished some of them. 

I found great theme for the blog, what you are now enjoying. It has great UI and easy to navigate. It is built on the colours that I think truly represents the nature of the blog. [...]

Some changes to the blog

I had few problems in recent days with my Sony Vaio laptop. This wasn’t the best experience i had with Sony customer service. Besides, I was working on my major project at the university. Those are the reasons why I couldn’t update the blog. But now I have MacBook and this was the great inspiration [...]