Author Archive

Outdoor: Durex

I guess the topic of condoms will be always interesting for advertisers. Here is very simplistic outdoor advertising for the Durex. It is in Spanish. If you don’t speak Spanish, here what it says: yes, yes, yes, yes, yeeeeeeeeeesssssssss!
This was the tag line:
Durex Performa: prolong the pleasure.
The credits go to:
Advertising Agency: Ciacomunicacion, Barcelona, Spain
Creative Director: [...]

Viral: Samsung Sheeps

I would like to share a viral video that is growing nowadays from Samsung by Viral Factory. I love the creativity and I had a laugh after the clip.  I have nothing to say but recommend everyone to watch it. However, if you care too much about the animals, then you should not see this [...]

Outdoor: Japan Association

The print outdoor I am going to present today is from the Japan Association in India made by the ad agency “Grey”.  The concept is simple and relies on the action of the viewer. I can’t tell how effective it is, but it seems to me very interesting. Of course it depends on the target [...]

Print: Philips Lightpen

The world is moving so fast and so many innovations are going on around lately makes me feel that I really live in a 21st century. It is a good sign that world is moving and moving forward. In order to move forward, those innovations should be accepted by the public. one of the fastest [...]

Social Media: Praiser and Killer!

Everyone in marketing world sees an opportunity in social media. However, some overvalue positiveness of the social media. Marketers use it to praise the brand or company, on the other hand consumers can take advantage of the social media as well. Some of them already did, for example Coca-Cola facebook page by the fans of [...]

Guerrilla: Weingart Homeless Center

One more time we could enjoy great examples of the guerrilla marketing and advertising.  This ads were made for the Homeless center in Los Angeles by David & Goliath ad agency.  This ads are very appealing taking into account current economic situation, where many people lose their jobs and homes. I think it is easy [...]

Print: Obama Duet

This is an ad that created a lot of buzz. However, the buzz is full of negative comments instead of positive feedback. The Russian ad agency came up with this creative for the small tiny ice cream and i guess the reason for this work was to get popularity within the country or at least [...]