Archive for the ‘Guerrilla’ Category

Guerrilla: P&G (Pantene)

Following guerrilla type marketing/advertising is from P&G Malaysia. I like the concept, but for me it seems that the association between strong hair and string is a bit off the topic. But I don’t know the culture of the Malaysian people, so maybe there it is a good example. Considering that this campaign was mainly [...]

Guerrilla: Million Dollar Catch

This guerrilla advert is made by TV programme in New Zealand. One of the last winners I guess was a fishman, so they have very creative approach to show that you can catch your million fishing like he did. Very interesting, but the place those ads are located forces me to think that people there [...]

Guerrilla Outdoor: UHU Glue

This ad particularly shocked me. I like the concept but didn’t get the way how it works. Here what it says:
During the first days, this is just a yellow billboard. But as time passes, the message (shape of the tube), written with UHU GLUE, starts to appear.
Pollution, dust, papers and other urban elements that flow [...]

Guerrilla: Faller

I keep saying that guerrilla advertising is the best when you have a limited budget especially current days. So, Faller also had limited budget and ordered this creative. However, for me it is still unclear who are their target market. From the brief you can understand where they placed the ads, but are those people [...]

Guerrilla: Swiss Skydive

Have you ever tried to jump from airplane with parachute? Do you like extreme? Do you know the feeling when you jump from helicopter or airplane? Then a guerrilla ad by Swiss Skydive let’s you feel all this emotions. I would love to try it, because i love extreme. If I were there, I would [...]

Guerrilla: Aseema Charitable Trust

I found this advertising very interesting, because it is advertising and at the same time an educational tool. When you see the picture closer by pressing on it you can read the brief and understand what I mean. Well done job by the Aseema Charitable Trust and 141 Sercon ad agency in Mumbai.
Tag line:
Make every [...]

Guerrilla: Otto Eva Padberg

One more time, i am showing good example of the guerrilla advertising example. This time there is more innovative approach than others, spyhole in the front doors of big apartments. In today’s world, the most population live in the high sky apartments. So the catalogue of Otto and its order number was advertised through guerrilla [...]