This is my first post about the BTL. I found it very interesting and appealing. It is from Portugal and by McCann Erickson, where I have been last summer and enjoyed the culture and people. As it says that there are problems of the cancer and particularly breast cancer. So following campaign was developed. The [...]

I would like to share a viral video that is growing nowadays from Samsung by Viral Factory. I love the creativity and I had a laugh after the clip.  I have nothing to say but recommend everyone to watch it. However, if you care too much about the animals, then you should not see this [...]

One more time we could enjoy great examples of the guerrilla marketing and advertising.  This ads were made for the Homeless center in Los Angeles by David & Goliath ad agency.  This ads are very appealing taking into account current economic situation, where many people lose their jobs and homes. I think it is easy [...]

This is an ad that created a lot of buzz. However, the buzz is full of negative comments instead of positive feedback. The Russian ad agency came up with this creative for the small tiny ice cream and i guess the reason for this work was to get popularity within the country or at least [...]

I like the theme of mirroring the objects. But i liked more when the mirror was used to make a movement motion effect for the brand. I personally don’t like Coke, but it is not the point of this post. The ad I am going to share is a guerrilla ad, and it is placed [...]

Here comes one more example of guerrilla advertising. The strength of this advertising is that it aims to the current customers, thus increases their lifetime value for the company. It is important to have advertising to persuade the trial, but it is also vital to persuade them to repeat that trial or purchase. This campaign [...]

I am back and I am full of energy. I still have problems with Sony and i hope that i can solve them very soon. However, this tiny incident with Sony couldn’t stop me from writing in my blog. So, for today we have an outdoor advertising by fitness club. I am sure it is [...]