Change. How important is it? Companies think change is something positive. Some of them determine all the consequences and some of them don’t. Last year we have seen some companies changing their corporate image. I am talking about physical appearance not image of perceptions. However, as I said earlier it is all about consequences. Companies [...]

Right moment! Right Time! Right Place! and Right People! 
This is all what we try to achieve. There were two great days that happened in London last week. It was 18 years ago last time that day happened in London. I am talking about snow! It was snowing and i need to except that it was [...]

I love simplicity in the ads. I have found very interesting print ads for “Rios Illustration Studio”. They were made by Artplan Brazilian ad agency.  I could only say bravo to the advertising agency.  But I was surprised when I couldn’t find official website of Rios Illustration Studio on the Internet by searching their name. Instead [...]

Yes it does! At least it creates an image of smell. Following print advert in New Zealand proved to be good example how advertising could make smell perception. Very good print and nice clean work. The importance is simplicity and creativity. 
Credentials go to DDB New Zealand, who created a print campaign for Scholl Odour Attack shoe refreshener. See [...]

Today, I have managed to configure my feedburner, however I am not sure how well it will work. Let me hope that everything will be fine and I could get the best. For those who don’t know what is feedburner, it is a service that helps bloggers to take advantage of all the aspects of [...]

Just read about the new advert from Cadbury for their Dairy Milk product. I really liked the moment when girl takes her balloon, it was something. One more time Fallon proves that they are good ad agency for Cadbury. One of the famous campaigns was Gorilla viral ad made by Don Juan. Even Don Juan [...]

Have you ever had feeling of disappointment when someone unfairly judged you? or How would you feel when you have done excellent job (it is your perception) but the rest of the world doesn’t think in the same way as you do? I read an article on the Russian portal about banned adverts in many [...]