Guerrillaism© » Outdoor

Outdoor: Durex

Bakhtier — Tue, 24 Mar 2009 15:23:51 +0000

I guess the topic of condoms will be always interesting for advertisers. Here is very simplistic outdoor advertising for the Durex. It is in Spanish. If you don’t speak Spanish, here what it says: yes, yes, yes, yes, yeeeeeeeeeesssssssss!

This was the tag line:

Durex Performa: prolong the pleasure.

The credits go to:

Advertising Agency: Ciacomunicacion, Barcelona, Spain
Creative Director: Juan Pablo Caja
Art Director: Roger Cano
Copywriter: Jordi Lucas(...)
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Outdoor: Japan Association

Bakhtier — Mon, 23 Mar 2009 09:08:28 +0000

The print outdoor I am going to present today is from the Japan Association in India made by the ad agency “Grey”. The concept is simple and relies on the action of the viewer. I can’t tell how effective it is, but it seems to me very interesting. Of course it depends on the target market and from the brief we can see that target market are people interested in this association and its meetings. Here is the ad and the credits for the people who did it.

Credits:

Advertising Agency: Grey worldwide, Delhi, India
Creative Director: Shalini Dam
Copywriter: Arko Provo Bose
Art Directors: Sanover Srivastav, Pawan Pathak(...)
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Outdoor: Tryvann Winter Park

Bakhtier — Mon, 16 Mar 2009 12:06:30 +0000

Have ever seen the snowing outdoor? Really snowing? OK, I don’t mean that the outdoors are snowing. I mean a snow in the outdoor. If you live in Norway, probably you did. But what about the rest of the world? If you have ski resorts then you should definitely come up with this type of creativity. This outdoor is made for Tryvann Winter Park in Norway by the TBWA\OSLO, Norway. I can’t say that it is a brilliant idea, but it is a unique one, at least for me. Also, I wonder whether this outdoor can be used in summer as well, when the weather is warm or the snow in the outdoor is fake? No more words!!!!

The credits are for:

The Client: Tryvann Winter Park, Norway

Advertising Agency: TBWA\OSLO, Norway

Creative Director: Erik Heisholt
Art Directors: Eva Grefstad Knudsen, Trygve Sørli
Copywriters: Henrik Bydal, Kristoffer Reppen

(...)
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Outdoor: T-mobile Double

Bakhtier — Tue, 24 Feb 2009 19:24:43 +0000

I have noticed a new ads by T-mobile on the London buses. First it was odd and I couldn’t understand why, then I realised why it seemed odd. There were two drivers, but only one real. The other is the outdoor ad.

I like the idea and I found that it was done by Saatchi & Saatchi. Maybe the idea is not very creative or outstanding, but I am young guy in adman, so I was inspired. The tag line of the ad is:

See double. Top up £10 and get £10 free this weekend

Credits go to:

Advertising Agency: Saatchi & Saatchi, London, UK
Creative Directors: Paul Silburn, Kate Stanners
Art Director: Pablo Videla
Copywriter: Howard Green
Photographer: Dave Rowland
Producer: Rob McLean
Timographer: Tim Quest
Released: February 2009(...)
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Post tags: advert, outdoor, Saatchi&Saatchi, T-mobile

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