Great example of the social advertising. First time I saw it I was really touched. I usually don’t pay attention to the labels and tag lines, but when I read them. It was great. Good touch point and very persuasive. This social print was done in Mexico and I guess it is very crucial issue [...]

Have you every wondered how cool the-21st-century ad will look like? Then this advertising DDB Brazil the right example. The print has guerrilla affect and it is great insert. The target market are women who love sun, but also care about their skin and women who enjoy Brazilian beaches.  I like the concept, but…. It [...]

Continuing the yesterdays optical elaboration concept, today I found very interesting adverts for dermatology centre. However, now elaboration is with feelings consumers have when they have pimple. It is very strange feeling that one tiny pimple stands out from all of your face. The target market are clear from prints young men and women at [...]

Very good prints from Magistral and Grey. From the prints it is clear that target markets are women (all ages) and men (usually singles 25-35). Very good elaboration with invisible glasses, small picture of the product and funny faces of the models. It took me a minute to understand the meaning of the print, after seeing the [...]

The Mexican ad on organic food eating is not impressive as I have expected. It shows that hot dogs, hamburgers and coke could destroy my health. Maybe??? But it is not in the way that it was pictured on the print ad. Maybe I am wrong, but I think it is not that much attractive [...]

The world is moving so fast and so many innovations are going on around lately makes me feel that I really live in a 21st century. It is a good sign that world is moving and moving forward. In order to move forward, those innovations should be accepted by the public. one of the fastest [...]

I love books. They are the knowledge base of human being. We all love reading books. We read them in the tube, public transport, home, and even in toilets. However, there are many people who don’t read books.  There could be many reasons like poor reading skills, no interest, different reading preferences (online). However, for [...]