Guerrillaism© » Print

Print: Michou y Mau Foundation (Burnt Child)

Bakhtier — Mon, 11 May 2009 00:41:03 +0000

Great example of the social advertising. First time I saw it I was really touched. I usually don’t pay attention to the labels and tag lines, but when I read them. It was great. Good touch point and very persuasive. This social print was done in Mexico and I guess it is very crucial issue there. I guess they need to electric gases and use lights instead of matches.

So the tag line:

72,000 children were seriously burnt in Mexico last year. Don’t leave matches around children

By the way target are parents who have a child or children under the age of 7-10. If you noticed they used the numbers in the tag line, which is a very persuasive for consumers.

The guys who did this are:

Advertising Agency: Young And Rubicam, Mexico
Creative Directors: Carl Jones, Adrian Brizuela, Ramiro Plascencia
Art Directors: Arlette Farah, Mario Aguilar, Carl Jones
Photographer: Paolo Gori
Copywriter: Lilianzur Fuentes
Agency Producer: Ivonne Cortes

The actual prints are:(...)
Read the rest of Print: Michou y Mau Foundation (Burnt Child) (0 words)

© Bakhtier for Guerrillaism©, 2009. | Permalink | No comment | Add to del.icio.us
Post tags: Burnt Child, mexico, Michou y Mau Foundation, Social, Young and Rubicam

Feed enhanced by Better Feed from Ozh

Print: Sundown Solar Protection (Sun affect Sob o Sol)

Bakhtier — Mon, 11 May 2009 00:17:21 +0000

Have you every wondered how cool the-21st-century ad will look like? Then this advertising DDB Brazil the right example. The print has guerrilla affect and it is great insert. The target market are women who love sun, but also care about their skin and women who enjoy Brazilian beaches. I like the concept, but…. It requires the light exposure, which is extra activity for consumer and very doubtful because today’s consumer is fast moving.

Read the brief and make your own judgments.

Sundown Solar Protection: an ad that reacts under the sun just as your skin would. Magazine insert that invites the reader to discover an image that shows who uses and who doesn’t use Sundown. When exposing the insert to the light (UVB rays), the man, that apparently doesn’t use the product, becomes very red, while the woman, with Sundown in her purse and on her body, maintains a sun tan. The redness ceases once the image is taken away from the light.

The credits go to:

Agency: DDB Brazil
Title of Ad: Sob o Sol
Client: Sundown Protetor Solar
Date of 1st Appearance: February 11th
Creative Director: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Markus Correa
Photographer: Rodrigo Ribeiro; Sérgio Prado
Account Supervisor: Gabriela Guzzardi, Michelle Martins e Ricardo Zanella
Account Director: André Silveira
Advertiser’s Supervisor: Duda Kertesz e Marcelo Scatolini

(...)
Read the rest of Print: Sundown Solar Protection (Sun affect Sob o Sol) (5 words)

© Bakhtier for Guerrillaism©, 2009. | Permalink | No comment | Add to del.icio.us
Post tags: Brazil, DDB, Sob o Sol, Sundown Solar Protection

Feed enhanced by Better Feed from Ozh

Print: Derma Master (Pimple)

Bakhtier — Sun, 10 May 2009 23:37:12 +0000

Continuing the yesterdays optical elaboration concept, today I found very interesting adverts for dermatology centre. However, now elaboration is with feelings consumers have when they have pimple. It is very strange feeling that one tiny pimple stands out from all of your face. The target market are clear from prints young men and women at ages of 18-30. However, the tag line is not that strong enough, I guess copywriter should have worked a bit harder, but I don’t know because I haven’t seen the brief. The tag line:

We know what a pimple can do to you.

And credits for this creative go to:

Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio
Copywriter: Renata Florio
Art Directors: Alexandre Magre, Daniel Lemos
Photographer: Manolo Moran
Illustrator: 24/7
Art Buyer: Carolina Galastri
Account Supervisor: Maristela P. Correa
Advertiser’s Supervisor: Meire Gonzaga
Producer: Nereu Marinho

The prints are:(...)
Read the rest of Print: Derma Master (Pimple) (8 words)

© Bakhtier for Guerrillaism©, 2009. | Permalink | No comment | Add to del.icio.us
Post tags: Brazil, DDB, Derma Master, Pimple

Feed enhanced by Better Feed from Ozh

Print: Magistral Dishwasher

Bakhtier — Sat, 09 May 2009 23:37:37 +0000

Very good prints from Magistral and Grey. From the prints it is clear that target markets are women (all ages) and men (usually singles 25-35). Very good elaboration with invisible glasses, small picture of the product and funny faces of the models. It took me a minute to understand the meaning of the print, after seeing the product and thinking about those funny faces, I realized that they are invisible glasses.

The tag line was:

Beautifully clean glasses. Magistral Dishwasher

Great work by Grey. So credits go to:

Advertising Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Diego Rubio, Coco Olivera
Copywriter: Federico Ientilezza
Art Director: Federico Fernández
Photographer: John Parker
Retauchers: Clive Biley, Pablo Romanos

The actual prints are:(...)
Read the rest of Print: Magistral Dishwasher (7 words)

© Bakhtier for Guerrillaism©, 2009. | Permalink | No comment | Add to del.icio.us
Post tags: Grey, invisible glasses, Magistral Dishwasher

Feed enhanced by Better Feed from Ozh

Print: La Buena Tierra

Bakhtier — Wed, 25 Mar 2009 19:46:00 +0000

The Mexican ad on organic food eating is not impressive as I have expected. It shows that hot dogs, hamburgers and coke could destroy my health. Maybe??? But it is not in the way that it was pictured on the print ad. Maybe I am wrong, but I think it is not that much attractive and eye-catching. Maybe you think differently, make your point in the comments.

Tag line:

Come mas sano (spanish). Eat more healthy (eng).

The credits:

Advertising Agency: Z Mexico
Creative Directors: Jose Arce, Fernando Carrera
Art Director / Copywriter / Illustrator: Fernando Carrera
Photographer: Gustavo Dueñas
Published: 2007(...)
Read the rest of Print: La Buena Tierra (4 words)

Feed enhanced by Better Feed from Ozh

Print: Philips Lightpen

Bakhtier — Sat, 21 Mar 2009 21:00:54 +0000

The world is moving so fast and so many innovations are going on around lately makes me feel that I really live in a 21st century. It is a good sign that world is moving and moving forward. In order to move forward, those innovations should be accepted by the public. one of the fastest ways to inform public about those innovations is advertising. Today’s print adverts are from Philips made by DDB (Milan). It is a simple concept, but has very high level of elaboration. Most of the time, particularly in the closets when there is no light, it is difficult to navigate. Thus you are in great need of good lighter and Philips offers a solution to that problem. I have not tested the product, but from advertising it looks promosing. I will not keep you on text but let you enjoy the prints. But before the credits:

Advertising Agency: DDB Milan
Executive Creative Director: Vicky Gitto
Art Director: Hugo Gallardo
Copywriter: Elena Carella
Photographer: Giovanni pirajno

Tag line

Design the light you need

(...)
Read the rest of Print: Philips Lightpen (3 words)

Feed enhanced by Better Feed from Ozh

Print: Editora Insular (Book Store)

Bakhtier — Wed, 25 Feb 2009 19:16:32 +0000

I love books. They are the knowledge base of human being. We all love reading books. We read them in the tube, public transport, home, and even in toilets. However, there are many people who don’t read books. There could be many reasons like poor reading skills, no interest, different reading preferences (online). However, for bookstores we are all vital. Following campaign was aimed at people who don’t read books a lot. It was built on the elaboration of the situation. I am not sure how successful was this campaign, but I guess it was poorly executed. The target market could be women and men at the age of 20-30s, who live in Brazil.

The only thing that it does is reminding me that I need to read a book in order to be more communicative. However, after few minutes I will forget even the name of the store or the point of the advert. It lacks touching point. I don’t feel it. Note that I am looking at this ad like a book reader who very rarely buys books in bookstore. What do you think?

(...)
Read the rest of Print: Editora Insular (Book Store) (39 words)

Feed enhanced by Better Feed from Ozh

Print: Cars and Roads

Bakhtier — Sun, 22 Feb 2009 17:10:18 +0000

Everyone who has a car and enjoys driving, feels very good the roads and the surface. I think all the good drivers have some sort of connection with surface and roads. In Europe I noticed that the roads are perfect, it is kind of dream for drivers. It is normal requirement of standards for roads in developed countries, but for third world or developing country. This is something very challenging. Similar to Ecuador in Uzbekistan we have bad roads, but even some companies such as Land Rover have seen good market from this and made these beautiful prints. I have driving licences but don’t like driving in Uzbekistan because of the roads. I was touched by the prints and I liked them, so now I am sharing it with you.

The modest credits go to:

Advertising Agency: Maruri Grey Ecuador
Creative Directors: Fernando Franco, Jorge Cruz

(...)
Read the rest of Print: Cars and Roads (0 words)

Feed enhanced by Better Feed from Ozh