This guerrilla advert is made by TV programme in New Zealand. One of the last winners I guess was a fishman, so they have very creative approach to show that you can catch your million fishing like he did. Very interesting, but the place those ads are located forces me to think that people there like swimming a lot or they have lots of swimming pools. What ever the reason, I guess there is one that explains the location decisions.

The tag line:

Million Dollar Catch: The Big Haul

The credits:

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Creative: Daniel Nelson
Creative: Alexander Bartleet
Producer: Rowena Caesar
Released: March 2009 (more…)

This ad particularly shocked me. I like the concept but didn’t get the way how it works. Here what it says:

During the first days, this is just a yellow billboard. But as time passes, the message (shape of the tube), written with UHU GLUE, starts to appear.
Pollution, dust, papers and other urban elements that flow over our heads will stick to the glue and give shape to the image. At the same time, this billboard communicates the brand and shows the benefit of the product.

The question is how and where they will get the dust? If they can get some one to do this it will be great. But it is very expensive.

However, I have a solution it could be used in the highway, so it will appear in the consequences of the 1,2, 3,4 and drivers or people who see it will understand that it is UHU Glue. It evokes interest in consumer and they start carefully waiting for the next picture. Finally they will see the brand and could make decision afterwards.

The credits go to (If any left ):

Advertising School: Miami Ad School Europe
Art Director: Frederico Gasparian (more…)

I keep saying that guerrilla advertising is the best when you have a limited budget especially current days. So, Faller also had limited budget and ordered this creative. However, for me it is still unclear who are their target market. From the brief you can understand where they placed the ads, but are those people their customers?

The tag line:

We build a miniature world.

Credits:

Advertising Agency: McCann Erickson, Düsseldorf, Germany
Executive Creative Director: Armin Dorbert
Art Director: Simon Hattrup
Copywriter: Matthias Hardt
Released: October 2008 (more…)

Have you ever tried to jump from airplane with parachute? Do you like extreme? Do you know the feeling when you jump from helicopter or airplane? Then a guerrilla ad by Swiss Skydive let’s you feel all this emotions. I would love to try it, because i love extreme. If I were there, I would have tried that service definitely. However, for some people people it could be very scary. No more words, only tag line and credits and you may enjoy the ad.

Tag line:

www.swissskydive.org Parachute School.

Credits:

Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Directors: Kim Sokola, Rahel Boesinger
Released: January 2009 (more…)

This is my first post about the BTL. I found it very interesting and appealing. It is from Portugal and by McCann Erickson, where I have been last summer and enjoyed the culture and people. As it says that there are problems of the cancer and particularly breast cancer. So following campaign was developed. The colours are chosen wisely, because their target market are women so the colour is pink. The concept of the balls is also great as they are as soft as breast but has some stone inside that makes it feel differently. To read the brief and the solution press the picture.

The tag line:

You don’t see the breast cancer. You feel it.  Do the self exam.

The credits:

Advertising Agency: McCann Erickson Portugal
Chief Creative Officer: Pedro Pina
Executive Creative Director: João Taveira
Copywriter: Emerson Braga
Art Directors: André Lopes, Rita Andrade
Account Supervisor: Sônia Correia
Producer: Rui Paz
Released: February 2009 (more…)

The Mexican ad on organic food eating is not impressive as I have expected. It shows that hot dogs, hamburgers and coke could destroy my health. Maybe??? But it is not in the way that it was pictured on the print ad. Maybe I am wrong, but I think it is not that much attractive and eye-catching. Maybe you think differently, make your point in the comments.

Tag line:

Come mas sano (spanish). Eat more healthy (eng).

The credits:

Advertising Agency: Z Mexico
Creative Directors: Jose Arce, Fernando Carrera
Art Director / Copywriter / Illustrator: Fernando Carrera
Photographer: Gustavo Dueñas
Published: 2007 (more…)

I found this advertising very interesting, because it is advertising and at the same time an educational tool. When you see the picture closer by pressing on it you can read the brief and understand what I mean. Well done job by the Aseema Charitable Trust and 141 Sercon ad agency in Mumbai.

Tag line:

Make every child count

Credits:

Advertising Agency: 141 Sercon, Mumbai, India
Creative Directors: Rajiv Menon, Uday Patwardhan
Art Director: Deepak Khapare
Copywriter: Sandesh Parkar

Client:Aseema Charitable Trust (NGO): Education centre for underprivileged children in India (more…)