I guess the topic of condoms will be always interesting for advertisers. Here is very simplistic outdoor advertising for the Durex. It is in Spanish. If you don’t speak Spanish, here what it says: yes, yes, yes, yes, yeeeeeeeeeesssssssss!

This was the tag line:

Durex Performa: prolong the pleasure.

The credits go to:

Advertising Agency: Ciacomunicacion, Barcelona, Spain
Creative Director: Juan Pablo Caja
Art Director: Roger Cano
Copywriter: Jordi Lucas (more…)

I would like to share a viral video that is growing nowadays from Samsung by Viral Factory. I love the creativity and I had a laugh after the clip.  I have nothing to say but recommend everyone to watch it. However, if you care too much about the animals, then you should not see this video. For others who want to have fun, welcome!

The credits go to:

Agency: The Viral Factory, London
Creative: The Viral Factory

Production Company: The Viral Factory, London
Director: James Rouse with The Viral Factory
Producer: Jon Stopp
Seeding and Digital Media
Planning: The Viral Factory
Offline Editor: Owen Oppenheimer
Post-Production: The Moving Picture Company, London
VFX: Dave Haupt, Tom Cardo-Moreno, Claire Musgrave-Brown, Ashley Tyas, Olivier Jezequel
Post-Production Producer: Josh King @ MPC
Audio Post-Production: Unit Post Production
Senior Dubbing Mixer: Kim Storey
Music: Audio Network

The tag line of the viral marketing

Extreme Sheep LED Art

The video is next…… (more…)

The print outdoor I am going to present today is from the Japan Association in India made by the ad agency “Grey”.  The concept is simple and relies on the action of the viewer. I can’t tell how effective it is, but it seems to me very interesting. Of course it depends on the target market and from the brief we can see that target market are people interested in this association and its meetings. Here is the ad and the credits for the people who did it.

Credits:

Advertising Agency: Grey worldwide, Delhi, India
Creative Director: Shalini Dam
Copywriter: Arko Provo Bose
Art Directors: Sanover Srivastav, Pawan Pathak (more…)

The world is moving so fast and so many innovations are going on around lately makes me feel that I really live in a 21st century. It is a good sign that world is moving and moving forward. In order to move forward, those innovations should be accepted by the public. one of the fastest ways to inform public about those innovations is advertising. Today’s print adverts are from Philips made by DDB (Milan). It is a simple concept, but has very high level of elaboration. Most of the time, particularly in the closets when there is no light, it is difficult to navigate. Thus you are in great need of good lighter and Philips offers a solution to that problem. I have not tested the product, but from advertising it looks promosing. I will not keep you on text but let you enjoy the prints. But before the credits:

Advertising Agency: DDB Milan
Executive Creative Director: Vicky Gitto
Art Director: Hugo Gallardo
Copywriter: Elena Carella
Photographer: Giovanni pirajno

Tag line

Design the light you need

(more…)

Everyone in marketing world sees an opportunity in social media. However, some overvalue positiveness of the social media. Marketers use it to praise the brand or company, on the other hand consumers can take advantage of the social media as well. Some of them already did, for example Coca-Cola facebook page by the fans of Coke. However, it should be considered that consumers don’t only praise the brand but also sometimes destroy them. Before consumers only could show their dissatisfaction of the brand through complaints and court appeals. However, they were minimalistic damages for the companies. But now one consumer can damage the reputation of the company heavily through social media. So, marketers should understand this and try to satisfy all the needs of the customers or at least be honest with them.

Let me give you an example, how this all could happen.

Consumer buys a product based on the promises of the company through advertising and point of sales. Let us take Apple iPhone 3G. Apple advertised its phone with the promise that it has very fast Internet connection over 3G network. Consumer buys the product based on this promise. However, after awhile s/he realises that it is not true. There are two ways:

• Minimalistic damage – consumer still loyal to the company, so s/he writes to costumer support and tries to solve the problem or files a court suit to get the money refund and some additional money claims. The damage to the brand is minimalistic.

• Total damage or maximalistic damage- consumer is very dissatisfied with the product. S/he uses social media to punish the brand. How it could be done?

1. Record a live video of the weaknesses of the brand, faulty features. For example, frequent crashes on iPhone, no data coverage on 3G network, and other drawbacks of the phone. In the same video, add a finish line with the call for action. In our case it could be simple line saying: I hate iPhone 3G and my next phone will be Palm Pre! (or other model) and what will be yours if you hate iPhone!.
2. Upload the video on YouTube.
3. Send the link of the video to your friends through email! and ask them to send to ten more friends!
4. Publish a link on your facebook livestream (once a day, throughout the week) and put the YouTube video link. Ask your friends to comment or leave feedback.
5. Go to twitter and search for @iPhone or @apple, when you see those people try to follow them and when they will follow you back, and when you will have enough followers, publish the link and ask them to visit it.
6. Write a small article, and then send it to different blogs, particularly gadget blogs or mobile blogs. Ask them to promote your activity.
7. Put an objective of 50,000 viewers of the YouTube video. And at least 200 comments.

I know that it is not easy task to do, but when you start hating a brand or product because it made a negative impact on your life, let’s say you lost all your photos or documents on laptop you bought a year ago, then you start hating that product very much.  When you achieve your first target objectives, it will be enough to be mentioned in the social media or news.

The reason I am writing this is that I am a customer, i have rights and power. So I don’t want brands and companies to enjoy profits even when they dissatisfy me.

However, the morale for the companies is that you should know the pros and cons of the social media. Satisfying customer is very important and you will not be able to cheat any more with development of Internet. So be precise what you offer and whom you offer.

One more time we could enjoy great examples of the guerrilla marketing and advertising.  This ads were made for the Homeless center in Los Angeles by David & Goliath ad agency.  This ads are very appealing taking into account current economic situation, where many people lose their jobs and homes. I think it is easy now to put yourself into the skin of those homeless people. But you are not that desperate, are you? No more words, and the credits with some pictures and briefs within the pictures.

The credits:

Advertising Agency: David & Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director / Copywriter: Ben Purcell
Art Director: Todd Parker
Photographer: Ewan Burns
Retoucher: Bullyseye
Printing: Image Options (more…)

This is an ad that created a lot of buzz. However, the buzz is full of negative comments instead of positive feedback. The Russian ad agency came up with this creative for the small tiny ice cream and i guess the reason for this work was to get popularity within the country or at least international reputation for the agency. Some bloggers say that it is racist and some find it a bit funny.  However, they don’t understand that the product is in Russia and it is aimed to Russians. So it means that Russians will find it funny, interesting and appealing. Besides, look closely to the flag on the top of the house. I guess it is because they are uneducated and don’t know the flag of the country. But simply they don’t want to be involved in the legal prosecution for this ad.

My personal opinion it is just example of the unethical advert that creates a lot of buzz for the russian agency and the product. I will not write a lot but I will give the names of people who did this. So you can know who is behind this ad.

The credits belong to:

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director / Illustrator: Vlad Derevyannykh
Copywriters: Aleksandr Parkhomenko, Evgeny Primachenko
Published: March 2009 (more…)