I love books. They are the knowledge base of human being. We all love reading books. We read them in the tube, public transport, home, and even in toilets. However, there are many people who don’t read books.  There could be many reasons like poor reading skills, no interest, different reading preferences (online). However, for bookstores we are all vital. Following campaign was aimed at people who don’t read books a lot. It was built on the elaboration of the situation. I am not sure how successful was this campaign, but I guess it was poorly executed. The target market could be women and men at the age of 20-30s, who live in Brazil. 

The only thing that it does is reminding me that I need to read a book in order to be more communicative. However, after few minutes I will forget even the name of the store or the point of the advert. It lacks touching point. I don’t feel it. Note that I am looking at this ad like a book reader who very rarely buys books in bookstore. What do you think?

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I got all my results for my MA Marketing Communication modules and only my IMC left.  So, I would like to thank all my lecturers and people who inspired me. This quote will say a lot.

The bad teacher  describes, good one explains, the excellent shows in action and only the Great ones Inspire You.

So, I could say that all my module leaders where great. Lots of positive memories and great inspirations for the future. 

After the break you could enjoy the example of the Advertising creativity in Middle East kindly provided by the Great  Trevor Wright. 

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I have noticed a new ads by T-mobile on the London buses. First it was odd and I couldn’t understand why, then I realised why it seemed odd. There were two drivers, but only one real. The other is the outdoor ad.

I like the idea and I found that it was done by Saatchi & Saatchi. Maybe the idea is not very creative or outstanding, but I am young guy in adman, so I was inspired. The tag line of the ad is: 

See double. Top up £10 and get £10 free this weekend

Credits go to: 

Advertising Agency: Saatchi & Saatchi, London, UK
Creative Directors: Paul Silburn, Kate Stanners
Art Director: Pablo Videla
Copywriter: Howard Green
Photographer: Dave Rowland
Producer: Rob McLean
Timographer: Tim Quest
Released: February 2009 (more…)

One more time, i am showing good example of the guerrilla advertising example. This time there is more innovative approach than others, spyhole in the front doors of big apartments. In today’s world, the most population live in the high sky apartments. So the catalogue of Otto and its order number was advertised through guerrilla method by Eva Padberg. Unfortunately I couldn’t find the credits, but i do believe that who ever did this campaign was satisfied. However, I have some questions, how people will know that they have someone looking in their spyhole? If there were ringing involved, then it changes a lot. But anyway, I will not take your time for my thoughts and bring you the photo of the campaign. (more…)

One more beautiful example of Guerrilla advertising. The concept is beautiful well connected with the product and client. The execution is brilliant. It creates a positive emotions. Even I am very far away, i really wanted to pop bubble wrap. I will be short, just look at it and share your comments. 

The credits are for: 

Advertising Agency: Impact Plus, Dubai, UAE
Creative Director: Paul Fayad
Art Director: Sonny Guzman
Copywriter: Leslie Mendonca
Image Retouchers: Richard Valinado, Yousif M. Ali
Account Manager: Nora Badry
Released: November 2008 (more…)

Everyone who has a car and enjoys driving, feels very good the roads and the surface. I think all the good drivers have some sort of connection with surface and roads. In Europe I noticed that the roads are perfect, it is kind of dream for drivers. It is normal requirement of standards for roads in developed countries, but for third world or developing country. This is something very challenging. Similar to Ecuador in Uzbekistan we have bad roads, but even some companies such as Land Rover have seen good market from this and made these beautiful prints.  I have driving licences but don’t like driving in Uzbekistan because of the roads. I was touched by the prints and I liked them, so now I am sharing it with you. 

The modest credits go to:

Advertising Agency: Maruri Grey Ecuador
Creative Directors: Fernando Franco, Jorge Cruz

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Currently I am working on my IMC campaign, that’s is one of the main reason why I can’t update my blog daily. But I am committed to my blog and I want to keep it alive. So i would like to write about my plans. 

So this month:

1. A new fully functioning blog devoted to my IMC campaign at imc.tukhtaev.com (which is targeted at MC students and my supervisor)
2. Proper home page
3. Two articles for Uzbek Business Magazine about Internet advertising effectiveness and efficiency, and about segmentation and targeting
4. Two analytical articles about how Facebook and Twitter can make money, and internet advertising.

I am also working on business plan for a new Online marketing, advertising and pr journal in Uzbekistan. But this is not soon yet. 

I have not advertised my blog yet, but I am planning to advertise it from March. It is kind of a new season.

So please keep reading my blog and I will keep my promises.