This guerrilla advert is made by TV programme in New Zealand. One of the last winners I guess was a fishman, so they have very creative approach to show that you can catch your million fishing like he did. Very interesting, but the place those ads are located forces me to think that people there [...]

This ad particularly shocked me. I like the concept but didn’t get the way how it works. Here what it says:
During the first days, this is just a yellow billboard. But as time passes, the message (shape of the tube), written with UHU GLUE, starts to appear.
Pollution, dust, papers and other urban elements that flow [...]

I keep saying that guerrilla advertising is the best when you have a limited budget especially current days. So, Faller also had limited budget and ordered this creative. However, for me it is still unclear who are their target market. From the brief you can understand where they placed the ads, but are those people [...]

Have you ever tried to jump from airplane with parachute? Do you like extreme? Do you know the feeling when you jump from helicopter or airplane? Then a guerrilla ad by Swiss Skydive let’s you feel all this emotions. I would love to try it, because i love extreme. If I were there, I would [...]

This is my first post about the BTL. I found it very interesting and appealing. It is from Portugal and by McCann Erickson, where I have been last summer and enjoyed the culture and people. As it says that there are problems of the cancer and particularly breast cancer. So following campaign was developed. The [...]

The Mexican ad on organic food eating is not impressive as I have expected. It shows that hot dogs, hamburgers and coke could destroy my health. Maybe??? But it is not in the way that it was pictured on the print ad. Maybe I am wrong, but I think it is not that much attractive [...]

I found this advertising very interesting, because it is advertising and at the same time an educational tool. When you see the picture closer by pressing on it you can read the brief and understand what I mean. Well done job by the Aseema Charitable Trust and 141 Sercon ad agency in Mumbai.
Tag line:
Make every [...]