Here is very good example of Direct Mail and Creativity. The ad agency that feels that recession could bring a cut in advertising costs in many companies makes very good direct mail campaign that will attract the customers and explain them why marketing communications in recession is very important tool. If you press the ad [...]

Here some more examples of Guerrilla marketing. I guess the reason why many companies employ guerrilla marketing is because of its uniqueness and impact. Maybe the other reason could be the costs. Advertising and the corporate world have some problems in this economy, I guess this will be a reason for the guerrilla marketing boost. 
The [...]