Following guerrilla type marketing/advertising is from P&G Malaysia. I like the concept, but for me it seems that the association between strong hair and string is a bit off the topic. But I don’t know the culture of the Malaysian people, so maybe there it is a good example. Considering that this campaign was mainly [...]

Very good prints from Magistral and Grey. From the prints it is clear that target markets are women (all ages) and men (usually singles 25-35). Very good elaboration with invisible glasses, small picture of the product and funny faces of the models. It took me a minute to understand the meaning of the print, after seeing the [...]