This ad particularly shocked me. I like the concept but didn’t get the way how it works. Here what it says:
During the first days, this is just a yellow billboard. But as time passes, the message (shape of the tube), written with UHU GLUE, starts to appear.
Pollution, dust, papers and other urban elements that flow [...]

I guess the topic of condoms will be always interesting for advertisers. Here is very simplistic outdoor advertising for the Durex. It is in Spanish. If you don’t speak Spanish, here what it says: yes, yes, yes, yes, yeeeeeeeeeesssssssss!
This was the tag line:
Durex Performa: prolong the pleasure.
The credits go to:
Advertising Agency: Ciacomunicacion, Barcelona, Spain
Creative Director: [...]

The print outdoor I am going to present today is from the Japan Association in India made by the ad agency “Grey”.  The concept is simple and relies on the action of the viewer. I can’t tell how effective it is, but it seems to me very interesting. Of course it depends on the target [...]

I like the theme of mirroring the objects. But i liked more when the mirror was used to make a movement motion effect for the brand. I personally don’t like Coke, but it is not the point of this post. The ad I am going to share is a guerrilla ad, and it is placed [...]

Here comes one more example of guerrilla advertising. The strength of this advertising is that it aims to the current customers, thus increases their lifetime value for the company. It is important to have advertising to persuade the trial, but it is also vital to persuade them to repeat that trial or purchase. This campaign [...]

Have ever seen the snowing outdoor? Really snowing? OK, I don’t mean that the outdoors are snowing. I mean a snow in the outdoor. If you live in Norway, probably you did. But what about the rest of the world? If you have ski resorts then you should definitely come up with this type of [...]

I am back and I am full of energy. I still have problems with Sony and i hope that i can solve them very soon. However, this tiny incident with Sony couldn’t stop me from writing in my blog. So, for today we have an outdoor advertising by fitness club. I am sure it is [...]